If your strategic business objectives include, marketing your products in markets other than your home market by leveraging technology and online commerce, this article is of your interest.

Today’s customers are willing to look beyond their own frontiers for the product they want, due to the limited supply in their own markets, as well as the possibility of obtaining better prices when purchasing imported products. We live in a globalized world and, therefore, trade is adapting to these new characteristics. This represents an important opportunity for any producer or distributor to increase sales and reach new markets efficiently and effectively, as well as to diversify risk and manage inventory more accurately. There is no doubt that the possibility of making international transactions is now in the hands of anyone.
Crossborder e-commerce is the online marketing of products between two parties located in different countries. This type of digital commerce can take place between a company (retailer or brand) and a consumer (B2C); between two companies, often brands or wholesalers (B2B), or between two private individuals (C2C), for example, through proprietary or marketplace platforms such as Amazon, eBay or Mercado Libre, which also operate in the B2C segment.

The crossborder sales process is not only limited to the development and implementation of the web platform, but also encompasses logistics, marketing, payment gateways, among others. This type of commerce aims to promote the import of foreign products, and in many cases it is not necessary to have a physical presence in the country, or have any intermediary to complete the transaction.

At OMNI.PRO we help you find a specialized solution for your business that allows you to design, develop and implement a successful strategy for the commercialization of your products under this methodology. We have the necessary experience to understand your company’s specific challenges and opportunities, as well as the technological solutions that will allow you to manage and control the critical processes of the value chain adapted to your needs.

Author: Marines Acosta

November 18, 2021