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  • Omniblog

    The ROPO effect (research online, purchase offline) suggests that more than 90% of all in-store purchases are researched online first. Today the retail industry must reposition itself now that the pandemic has changed, as have shopper expectations. Future success will depend on the retailer’s ability to adapt business models and create shopping experiences that engage […]

  • Adobe Blog

    Digital transformation projects are notorious for not always being 100% successful, but have you ever wondered why this is? According to research published in MIS Quarterly Executive, 87% of digital transformation projects fail to achieve their original goals. Where are leaders going wrong that could be contributing to the downfall of their projects? 1. They […]

  • Adobe Blog

    The trends and innovations that are changing the customer experience (CX) today are constantly evolving. Massive paradigm shifts in consumer behaviors continue to unfold in ways that make them difficult to predict. But one thing is certain: customers are looking for personalized and engaging experiences that are tailored to their needs. In 2022, the race […]

  • Adobe Blog

    As digital transformation and automation reshape our expectations for growth in 2022, business leaders are looking beyond the horizon to drive strategic growth agendas in the post-COVID era. Much of the past year has been focused on reacting to short-term disruption, plugging holes and weathering the storm. With some light at the end of the […]

  • Adobe Blog

    The ability to act quickly has become a critical indicator of business success. Discover three key pathways to growth driven by real-time customer experience. In sales, it is well known that calling a potential customer in the first 5 minutes after they have shown interest in a product increases the likelihood of a sale, while […]

  • Adobe Blog

    Despite trends of leading marketers to place data on a pedestal above all else, high-quality creativity continues to lead brand strategies. A Nielsen report revealed that good creativity remains the most important factor in predicting campaign success: it is responsible for 47% of sales lift, ahead of reach (22%), branding (15%), and segmentation (9%). Undoubtedly, […]

  • Adobe Blog

    Companies of all sizes faced many challenges in 2021, including increased privacy-related regulations and accelerating digital transformation timelines demanded by new consumer behaviors and expectations. Now in 2022, brands that want to convert customers into loyal fans will need to find ways to deliver seamless, personalized customer experiences while respecting their data privacy preferences. Trust […]

  • Omniblog

    If your strategic business objectives include, marketing your products in markets other than your home market by leveraging technology and online commerce, this article is of your interest. Today’s customers are willing to look beyond their own frontiers for the product they want, due to the limited supply in their own markets, as well as […]

  • Omniblog

    During any process of adoption of digital analytics systems it becomes inevitable the comparison between 2 solutions that, despite having similar names, differ radically both for their logic and their functionalities. During this post we will point out the main differences to facilitate the decision on which one to use based on the objectives and […]

  • Omniblog

    Continuing with this topic, I recommend that if you have not read the first part, read it here before continuing reading this content. In this installment, we moved on to discuss other aspects of digital analytics such as the differences at the Tag Management Systems (TMS) level, its dataLayer and reporting functionalities and understanding customer […]