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  • Omniblog

    The time has come to break paradigms; digital transformation is not only about transforming the business based on technological ecosystems. Today’s customers have less patience and less time. They are looking for experiences that adapt to their needs and expectations, expectations that are individual and constantly changing. Companies today are making a mistake, they are […]

  • Adobe Blog

    CIOs have led their organizations through massive waves of disruption with digital transformation over the past two years. However, as the business landscape changes, so does the role of the CIO. Evolving customer and employee expectations, coupled with the rise of the hybrid workforce, are creating a new imperative for CIOs to ensure that the […]

  • Adobe Blog

    Customer experience in retail can be a challenge. Online sales have grown 44% in the last two years. However, leading retail companies continue to grow beyond digital commerce, becoming a benchmark for other industries in the digital and omnichannel realm. That’s because survival in today’s economic climate and the competitiveness of the retail industry requires […]

  • Adobe Blog

    Most data professionals believe that not a crumb of data will be left when third-party cookies disappear in 2023. Consumers, who don’t like being tracked, are delighted. But it remains for companies to find better ways to collect data from current and potential customers, with their full knowledge and consent. Companies can start by incentivizing […]

  • Adobe Blog

    In a world where customers have access to an infinite amount of information, personalized experiences make an impact in addition to generating a differentiating starting point, simplifying long and complex buying journeys for the end customer and making marketing and sales teams more efficient. Ultimately, this is why personalized experiences have become a key B2B […]

  • Adobe Blog

    As a new generation of digital natives comes to prominence, consumer behaviors are changing. From online shopping to digital transactions, companies that leverage digital transformation will keep pace with consumers and stay ahead of their competitors. Digital transformation can be leveraged with little or no cost. Whether it’s establishing your online presence or exploring digital […]

  • Omniblog

    The ROPO effect (research online, purchase offline) suggests that more than 90% of all in-store purchases are researched online first. Today the retail industry must reposition itself now that the pandemic has changed, as have shopper expectations. Future success will depend on the retailer’s ability to adapt business models and create shopping experiences that engage […]

  • Adobe Blog

    Digital transformation projects are notorious for not always being 100% successful, but have you ever wondered why this is? According to research published in MIS Quarterly Executive, 87% of digital transformation projects fail to achieve their original goals. Where are leaders going wrong that could be contributing to the downfall of their projects? 1. They […]

  • Adobe Blog

    The trends and innovations that are changing the customer experience (CX) today are constantly evolving. Massive paradigm shifts in consumer behaviors continue to unfold in ways that make them difficult to predict. But one thing is certain: customers are looking for personalized and engaging experiences that are tailored to their needs. In 2022, the race […]

  • Adobe Blog

    As digital transformation and automation reshape our expectations for growth in 2022, business leaders are looking beyond the horizon to drive strategic growth agendas in the post-COVID era. Much of the past year has been focused on reacting to short-term disruption, plugging holes and weathering the storm. With some light at the end of the […]