“A new beginning”
With a digital expansion in more than five countries and a deployment that increased its annual revenues more than six times, Grupo Monge, one of the largest multinational companies in Central America, has become a benchmark in digital transformation and e-commerce.
The group, originally from Costa Rica, has stood out throughout its history for dominating customer care and service with an offering of financial services, credit and remittances in more than 500 stores with a presence in Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador and Peru. Its five commercial brands, El Gallo más Gallo, Monge, El Verdugo, Prado and Serpento, provide approximately 6,000 direct jobs in Central America.
Shortly before the pandemic brought the world’s population into indefinite confinement, the company embarked on a bold strategy that revitalized and changed an e-commerce platform they had developed internally.
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Although their coverage of physical stores in Central America has been very broad and recognized, after a comprehensive digital transformation process with which it has sought to evolve according to market demands, Grupo Monge has positioned itself as an example of leadership in e-commerce in the retail sector in 2021. With the support of its partners, Grupo Monge developed a scalable platform with the ability to integrate with its technological ecosystem that allows them to customize the shopping experiences of thousands of users in a centralized and extensive way to all the markets in which they operate.
The digital transformation of its channels enabled a new e-commerce that aimed to strengthen the performance of its digital sales platform, increase traffic capacity and evolve the channel to make available not only its products but also its services. For the business, experience-centric digital channels have been a way to reach new customers who previously did not come to its stores and to address needs for flexibility and speed. The platform, built with Adobe’s Magento Commerce and initially launched in Costa Rica, allowed them to design marketing strategies suited to the channel and consolidate a more complete product catalog design.
In the upcoming months, Grupo Monge will continue to strengthen its regional leadership and long-term growth. Going forward, the company’s goal is to continue to focus on customer centricity and experience. The strategy will continue to evolve the relationship with its customers through relevant omnichannel experiences that bring its products online.
