“A new beginning”
Panafoto is one of the largest electronics stores in Panama with more than 50 years in the market. Currently, Panafoto has more than 11 branches in the capital of Panama and in Colón, it also has a store in the Free Zone that specializes in wholesale and export sales.
In mid-2018 the Panafoto version 2 website went live and the adoption by the customer was incredible. Although the challenges they faced were difficult, such as the low use of credit cards in Panama and the Panamanian custom of having to see things before buying them; Panafoto.com turned out to be a success.
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“The success of Panafoto is closely tied to the business model it has, it is clear that when a Panamanian consumer visits any Panafoto store, they will have the opportunity to haggle or ask a store manager for a discount. With the flexibility of Magento, we were able to match that business model on the website through an integration with WhatsApp and with the call center team by having a manager via the web who can haggle the price with the consumer ”.
-Sheren Chatlani, Manager of Panafoto-
The statistics show the success of the project with Magento. For Panafoto, not only the omnichannel they expected was fulfilled, but also the increase in traffic by 4X, a 2X increase in conversion and an 8X increase in sales.
After two years on the air, for Panafoto success is not only reflected in the omnichannel experience it offers its customers, but also in the recognition it was awarded in 2019 when it won the award for best e-commerce in the country, which is which positions the company as one of the most innovative in the market.
